BOOMERS AND MILLENNIALS The rising cloud & the new 'consumerisation' of workplace technology, is the third Office Wars report from Orangebox.
ISSUE 22. 20.01.2011
“It’s important that all of us do precisely what our competitors and customers will ultimately do: close our eyes and form a realistic picture
of what a post-PC world might actually look like".
This observation by Ray Ozzie Microsoft's CTO gives insight into why we are now entering one
of the most exciting periods of change within the workplace.
As a manufacturer of office furniture you can focus on product development that responds to
current market trends, which meet today’s client needs. Or you 'look over the hill' and research
how your market will change through the next five to ten years and develop products that meet
your clients emerging needs. Which means addressing new ways of working; they may not yet
be familiar with.
Boomers & Millennials is both a 64 page print and digital magazine and now available worldwide
via Orangebox partners and by emailing the Orangebox marketing team. It is a project of extensive research into the game changing new technologies impacting the workplace and the new workforce at the centre of the of workplace technology.
Boomers & Millennials has been researched and written by Orangebox's Creative Director
Gerard Taylor with additional research from Philip Ross, who with Unwired also ran workshops
in London to explore the implications of their research with over thirty key and diverse practitioners involved in the realisation of contemporary workspaces.
Orangebox hope the global insights reported within ‘Boomers & Millennials’ stimulate all of us
to ask and imagine: How will ‘work’ be defined in 2017?
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